ICAD Upstarts 2009

I got on the ICAD Upstarts program! I’m delighted. For those of you who don’t know ICAD is the Institute of Creative Advertising & Design and fosters, promotes and rewards creative excellence in Irish Advertising & Design. Every year they run the ICAD Upstarts Programme for people starting out in the industry. There are 6 workshops, over 6 weeks, each one in a different agency around Dublin. A new brief is given every week so that by the end each upstart will have a portfolio of work.

To get on the programme I had to answer an advertising brief and hope that my idea (below) was good enough to get through. And it was!! Can’t wait to get started……