The Client was Positive Options which is part of the CPA (Crisis Pregnancy Agency).
The Brief:
There are a number of counselling agencies operating in Ireland which have a hidden agenda and seek to influence the decision a woman may take when faced with a crisis pregnancy. Many women do not know of their existence and it is often too late when they finally realise the intentions of such an agency.
A high standard of crisis pregnancy counselling is available from state-funded crisis pregnancy counselling services (such as those advertised through the Positive Options campaign), doctors and other reliable services, although many women do not access such services following their negative experiences with disingenuous agencies.
The aim of the campaign is to steer women away from such agencies by increasing awareness of their existence and encouraging them to attend Positive Options endorsed counselling services state-funded by the CPA, and other reputable services.
Format:
Outdoor. 6 Sheets.
Style:
Non-judgemental, trustworthy, confidential, legitimate, above-board, and reliable.
My Response..........
I wanted to create a poster that is attractive to look at, a pattern that tells a story but not in an obvious way, so requires the observer to look closer to figure out what the pattern means. I felt it was very important to highlight the fact that illegitimate agencies exist, without doing this in a shocking or graphic way. I wanted to maintain a non-offensive, non-sensationalist and gentle tone for two reasons:
1) Because this is already a very difficult and upsetting time for the woman, the message must be delivered in a way that is not going to add to her distress.
2) Because the tone of the poster must reflect accurately the tone the woman will experience when dealing with a Positive Options endorsed agency, i.e. gentle, understanding, supportive.
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