ICAD Upstarts - McConnells

McConnells brief was for Club Orange. The task was to come up with a press ad for Hotpress magazine to encourage people to stock up on club orange in the run up to Christmas. The line 'Some bits are crucial' must be used.

As the ad was for Hotpress and because Club Orange have been pretty daring with their advertising in the past, I felt I should really push it. I didn't want to end up with a typical, lovely Christmas ad. I wanted something edgier.

As Hotpress is about music, I thought a play on the lyrics of Christmas Carols could be interesting. What would happen if one crucial bit of the song was changed?

This is what I came up with.....