ICAD Upstarts - Exhibition Promotion

From the 3rd to the 10th of November the ICAD Upstarts Exhibition will take place at Rothco. The best work of the upstarts will be on view here for all to see from 6.30pm on the evening of Nov 3rd and then from 9am to 5pm between Nov 4th and the 10th.

Our final brief as upstarts was to come up with an idea for a viral video to publicise the launch event. I thought it would be funny to show Rothco trying to sabotage the event so that they could prevent all the other agencys coming to the exhibition and that way they get to keep all the talent for themselves. Here's the story board...