ICAD Upstarts - Publicis

This week we were in Publicis and the brief was for a TV ad for Cadburys and their sponsorship of the GAA U21 'Heros of the Future'. The ad has to communicate the heritage of both Cadburys and the GAA, be inspirational 'goose-bumps' while also not be seen as Cadburys hi-jacking the GAA for their own benefit...